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| by earl hamner, puff daddy, boobs, swear words, sam mendes, morgaine swann, mca home video, higher education, jack nicholson, mp3 music, 2 pac mp3, punk, rapper, e cards, local punk band, chappelle'sshow, 2 pac change, punkrock, dermot mulroney, contact, | The problem with a name like, “Bartleby, Scrivner, + Budd” listen music is that when Bartleby is sacked for ethical transgressions that make their way into Adweek, the agency suddenly becomes Scrivner, Budd, Typee + Omoo, until of course the lusty affair between Scrivner and Typee culminates in a full-blown sexual harassment suit. Founder-named names also have the problems that listen music they: are chosen primarily to stroke the egos of the founders demonstrate a complete lack of creativity by a creative agency all sound alike ultimately result in clients demanding face time with the principals. It’s all listen music bad. And now these names just demonstrate “old school” — even the clients are tired of them. Of the new batch of names, our favorite is Mother, because it works on the greatest number of levels and is at once benign and comforting and completely outrageous. |
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| It is unclear if the traditional agencies will be nimble enough to halt a slow decline. Already, many famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; Earle Palmer Brown; Lintas; Warwick Baker O’Neill. The big agencies dermot mulroney also face hip, new rivals, which have pounced on the opportunity to steal business. Those boutiques use their oddball names - dermot mulroney like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. These so-called “oddball” dermot mulroney names do quadruple duty — they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years to come in their own promotional campaigns. Such names also end the endless problems that ad agencies named for founders incur when there’s a shake up at the top. |
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