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This is effectively charging a privacy tax to anyone not wishing to participate in the data collection program. Ironically, that privacy review tax pays for collecting data on card holders, with no true cost benefit to any customers.My favorite example of this is something near and dear to my heart, review my coffee creamer. Back when only one of the three grocery chains in my town had a card program, my favorite coffee creamer retailed everyday for $1.19 in all three review stores. Even the card store had to maintain that price everyday to stay competitive with the two non-card stores. This was a few years ago, when this card program was just catching on full force in the US. Well, eventually the other two chains joined in the scam and suddenly the price of my coffee creamer started to go through the roof. This item began retailing from $1.79 to $1.99 everyday but with a loyalty card price of $1.19
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