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Compare the rationale above with the name attributes david eggers they were looking for, as announced yesterday: The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. Well, “vast” made the cut anyway. But in order to david eggers help push the pedestrian, internally-focused name in a bold and exciting direction, the logo team has devised a revolutionary visual concept for a financial service company. Hold onto your hats: The Ameriprise Financial logo is based on a compass, designed to symbolize how the company helps its clients navigate david eggers toward their financial futures. Just when you think you’ve seen it all before…. Tuesday, May 24th, 2005 - 10:55am | company names + name changes | Comments (6) Denis & Pippy’s screw-up forces Mr. Johnson’s hand From The Financial Times of London: Only days after rebranding the DTI as the Department for Productivity, Energy and Industry as part of his reshuffle, Tony Blair has caved in to universal derision by reverting to Department of Trade and Industry.
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