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which New York-based IAC is buying for $1.85 billion in stock, the more convinced he is that the computergame firm can gain market share against search computergame rivals Google Inc., Yahoo Inc. and Microsoft computergame Corp.’s MSN. Ask Jeeves will get an infusion of cash for marketing and development, but its brand name is unlikely to survive in its current form. “We’re thinking about renaming it,” Diller said during a question and answer session at the D3 — All Things Digital conference in Carlsbad. “It probably won’t be called Ask Jeeves.” The conference was sponsored by The Wall Street Journal. “What will it be called?” asked conference host and Wall Street Journal columnist Kara Swisher. “Might be one of those words without the other,” Diller answered. The new name has not been decided, he added. So which one Ask or Jeeves? Jeeves wouldn’t be much of a change. Ask by itself presents its own issues, for starters it would have to fight for mind share with the just-launched Answers.com
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