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The ad firms are more eager to please than ever. The major tom dicillo agencies tom dicillo face shrinking profit margins and sagging stock prices, leading to a shakeout and a frenzied effort to cut costs. It is unclear if the traditional agencies will be nimble enough to halt a tom dicillo slow decline. Already, many famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; Earle Palmer Brown; Lintas; Warwick Baker O’Neill. The big agencies also face hip, new rivals, which have pounced on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. These so-called “oddball” names do quadruple duty — they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years to come in their own promotional campaigns.
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