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| me against the world, wordssong lyrics eminem if i get locked up tonight off the wall, francesca dimauro, thuglife, edward norton, spiceplay, branding consultants, bfg10k, juice, above the rim, kathleen miller, | …The name search included American Express Financial’s 18,000 employees and financial advisers nationwide and the New York branding agency of Lippincott Mercer. Forty percent of employees and advisers participated in an online survey to determine what characteristics they most associated with the company, don mcgovern Sharan said. “There don mcgovern has been such buzz about this place shortly after the spinoff was announced,” said David Kanihan, a spokesman for American Express Financial Advisors. “The name is something people can really latch onto.” |
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| Logo comes out next month, but for those of you who can’t wait for a logo outing, the folks at b3ta have outed a bunch of logos this month via their Phallic Logo Awards. Wednesday, May 25th, 2005 - 11:54am | logo/identity + spiceplay pop culture | spiceplay Comments (0) American Express renames financial division: Ameriprise Reports the Twin Cities Pioneer Press: After nearly four months of research and thousands of options, American Express Financial Advisers on Wednesday plans to unveil a new corporate name to its employees and independent advisers. Company spiceplay officials are keeping the moniker close to the vest, but they say it won’t include the three letters “IDS,” which stand for Investors Diversified Services, the regionally famous name of American Express Financial’s predecessor company. “I feel the name that we landed on really conveys the attributes that we will be advertising and talking about as we build the company,” Chief Marketing Officer Kim Sharan said Monday in an interview…. |
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