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Doh! Igor creative writing recently named a new audio company. The job required a name that would help them own the idea of sound, carry some excitement, and imply a bit of the ol’ European / Germanic hi-tech creative writing audio expertise brand equity. There was only one name that could creative writing capture all three of these ideas and that name is Zounds. From the Zounds website: Zounds was founded by Sam Thomasson, who has a hearing impaired daughter. When he would hug his daughter as a young girl, her hearing aids would squeal, causing pain to her. For years, he promised himself and his daughter that he would develop a hearing aid that would address these and other related hearing aid issues. Zounds’ breakthrough technology is the fulfillment of a father’s promise to his daughter, and intends to be a wonderful gift to others globally with hearing impairments.
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