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How can we tell? From the Star Tribune: “The name Ameriprise reflects both our history and our strengths as one naming companies of the leading financial services firms naming companies in the United States,” said Jim Cracchiolo, chairman naming companies and CEO of Financial Advisors said in a statement. “The name represents our American roots and the vastness of our nationwide network of over 10,500 financial advisors. It also embodies the enterprising culture our people bring to bear in helping provide our clients the peace of mind that comes with planning for a secure financial future.” Compare the rationale above with the name attributes they were looking for, as announced yesterday: The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said.
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