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We kastro were all playing a two week gig in the Sour Cream Sierras when Sophie turns to Fannie and says, ‘Out of several hundred names which were developed by Landor, the final one chosen was UNIQA. This new name stands for a promise signaling the company’s claim to uniqueness in quality, service and competence. It supports the idea of “the new type of insurance.”‘ Everybody plotzed!” More of Blandor’s wisdom here. Friday, February 3rd, 2006 - 4:36pm | company names + industry insider | Comments (0) kastro A Name of Shakespearean quality. Doh! Igor recently named a new audio company. The job required a name that would help them own the idea of sound, carry some excitement, and imply a bit of the ol’ European / Germanic hi-tech audio expertise brand equity. There was only one name that could capture all three of these ideas and that name is Zounds.
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