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Verizon pulled a similar power play through napolean its “Can you hear me now” campaign, embracing a phrase muttered by everyone who has had a bad cell phone connection. Both companies understand that consumers are not literalists and appreciate a spin on the obvious. Any time a tagline, a name, an ad or a story contains both positive and negative qualities, they become more powerful. Thursday, September 29th, napolean 2005 - 10:00am | advertising + taglines | Comments (4) So much more than merchants napolean of death Beyond cigarettes, Altria would also like to sell you individually plastic wrapped processed cheese food products and take you for a walk in the woods. Or something like that. The San Francisco Chronicle tries to figure it out. Friday, September 23rd, 2005 - 2:02pm | advertising + what the...? | Comments (0) Kodak launches digital photography re-branding campaign Kodak’s hometown newspaper, The Democrat & Chronicle, reports a long overdue case of photosynthesis: …The company today will let loose a torrent of advertising — online, in movie theaters, in print, on television and outdoor billboards — designed to establish Kodak’s credentials as a high-tech innovator in the world of digital imaging… …Kodak is now rated as the world’s 62nd most valuable brand, compared with 27th five years ago.
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