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A new consumer driven society was born. The fashionable age of being between thirty and hairdressing forty at the start of 1950 was soon knocked off its pedestal before the end of the decade, by the arrival of the teenage hairdressing cult with it's own development of style and spending. Until then, 18 year old girls often dressed and made themselves up to look as old as their mothers. The fifties hairdressing saw the breaking of a mould that has stayed broken as those same baby boomer adults today strive to look as youthful as possible. The clear dividing line of the decade was 1956 when the fifties began to move away from the rigid controls of the 1940's into the more flexible hedonistic 1960s when youth movements influenced fashion and lifestyles. The British fashion scene used opportunities presented by the Second World War to capture some of the American market.
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